YOUR SH*T
Steven Pressfield (2016). Nobody wants to read your sh*t.
Pressfield is a self-made writer of ads, screen plays, fiction, nonfiction, and self-help stories...his ideas come from hard earned real life struggles/battles/war in the fields of writing...
the main idea is nobody wants to read your shit (your self-centered, egocentric demands for attention)...people want a STORY, something beautiful, fun, sexy, interesting...a story that follows the familiar formula of a hook (the problem that begins as an inciting incident), a build (suspense, tension, conflict, excitement, including a hero and villain), and a payoff (resolution, bringing it home with a universal appeal)...this requires a shift in orientation for most writers...it's bring VALUE to others.
For those with a writing project (an essay for school, a short story, a novel, a thesis, a report for work, a lesson plan, a workshop, a blog post...), instead of "tooting our own horn", turn the writing into a good story with a clear hook, build, and payoff, refine it until it shines like gold, make it the best possible gift you can give to your readers, something of lasting value.

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