DETECTIVE H. L. Goodall, Jr. (1989). Casing a Promised Land: The Autobiography of an Organizational Detective as Cultural Ethnographer. Goodall was a professor of communication who believed in getting out of the office and into the field to discover principles of communication and life. This is the first of a triology of books he wrote on cultural ethnography which later became the field of autoethnography championed by Carol Ellis and Art Bochner in the field of Communication. Some of the best parts: Communication researchers need to be like detectives, looking for clues, going und...
